PayRue is mobile payment and transfer app with a mission
to simplify payments and transfers of currencies and cryptocurrencies.
https://payrue.com/
For Seedrs investment campaign animated explainer video was created.
The project was completed in one week.
to simplify payments and transfers of currencies and cryptocurrencies.
https://payrue.com/
For Seedrs investment campaign animated explainer video was created.
The project was completed in one week.
Day 1
Story development
Each project starts with the client briefing to get all available information about the brand.
The most important is selected and arranged in a logical structure of the story.
The script highlights all the main benefits of the product.
The most important is selected and arranged in a logical structure of the story.
The script highlights all the main benefits of the product.
Then a rough storyboard is created to illustrate the ideas.
Day 2-4
Illustration
Minimalistic style and colours match PayRue website and mobile app design.
Friendly character shows the simplicity of the application.
Friendly character shows the simplicity of the application.
PayRue is founded in Level39, Canary Wharf, London – the world's most connected tech community, consisting of 1250 leaders in cybersecurity, fintech and retail tech.
Canary Wharf silhouette was used to illustrate the shuttle launchpad.
Canary Wharf silhouette was used to illustrate the shuttle launchpad.
Day 4-7
Animation
Written and directed by Kirill Pavlov
IIlustration by Aleksandra Pavlova
Animation by Kirill Pavlov
Voiceover by Dylan McClosky
Sound design by Tatyana Egorova
Animation by Kirill Pavlov
Voiceover by Dylan McClosky
Sound design by Tatyana Egorova
