VTB — Financial Literacy Contest
KIRILL PAVLOV — AI PORTFOLIO
AI KEEPSGLITCHING
I’m Kirill Pavlov, director · producer · motion designer.
I help brands and production teams tell stories with AI — from concept and script through direction to final edit.
UPEC
Created a warm, human story for UPEC
BRIEF
Show how four UPEC brands accompany a driver from the first contact with an ad to choosing a product.
MY ROLE
Concept, script, direction and editing.
SOLUTION
Several parallel stories converge into a single film through cross-cutting and seamless transitions.
WE ARE LOKO
Produced the graphics for a major show, end to end
BRIEF
Create 30 minutes of screen content for a stadium show celebrating Lokomotiv’s Gagarin Cup victory.
MY ROLE
Producer, director and animator — led a team of designers and 3D artists.
SOLUTION
An AI episode became part of the live show; a singing hockey player’s head turned into one of its signature moments.
GAZPROM BITUM
Combined AI, live action and graphics in one film
BRIEF
Create a film presenting the new research centre, despite having no finished 3D model — only a folder of JPEG renders.
MY ROLE
Direction, AI generation, compositing and editing.
SOLUTION
AI turned renders into fly-throughs, which we combined with 3D graphics and green-screen footage.
VkusVill
Helped the team define the visual style and character design
BRIEF
Create a campaign film quickly while preserving VkusVill’s recognisable tone.
MY ROLE
Direction, art direction, compositing and editing.
SOLUTION
We developed a playful visual style, found the right character designs and turned the concept into a finished film on a tight schedule.
WINLINE
Turned AI footage into a finished commercial
BRIEF
Create a game commercial where digital interfaces feel clean and convincing.
MY ROLE
Compositing, cleanup and screen replacements.
SOLUTION
AI damaged the interfaces, so we manually replaced screens, restored detail and rebuilt the shots.
/ TOOLS KEEP CHANGING
HOW DO YOU TAME THIS ZOO?
Without clear creative direction, they’re just disconnected tools. I choose the right stack and bring generation, graphics, sound and editing together into one film.
SeedanceImageGenNano BananaRunwayGeminiComfyUIElevenLabsMiniMaxPikaKlingHiggsfieldVeoCodexClaudeMagnificand dozens more
15 YEARS IN PRODUCTION
I’ve worked on hundreds of projects for major brands and agencies — from commercials and brand films to 2D/3D animation and event content.
NOT JUST AI
ALL PAVS WORK ↗PAVS is my animation studio in Barcelona. We make 2D and 3D animation — from idea and design to the final film.
TECHNOLOGY CHANGES.STORIES REMAIN.
Tools and production technologies keep changing. But a good story still starts with an idea, structure and emotion. That’s why I find the right creative solution first — and only then choose the technology.
/ COLLABORATION
HAVE A PROJECT?
Bring me in to direct your project, or let PAVS handle the entire production. Let’s talk.